Ivy and Lula is a luxe jewellery brand founded by the former editor-in-chief of Cosmopolitan and deputy editor of ELLE, Holly Meadows. After over a decade working in the fashion media industry, Holly was inspired to create a quality jewellery collection with season-less pieces designed to make you feel like a goddess.

After 4 successful years at the helm of Ivy & Lula Holly handed over the reigns to lifelong childhood friend Victoria Pelser. Victoria, a successful corporate marketeer & innovator in her own right and first & foremost a mother of 2. The Transition simply made sense, a shared love for all things golden, an eye for the beautiful and a passion to translate faraway travels into stunning pieces of jewellery.


Imagine a balmy night out at your dream holiday destination, the sun is burnt orange and sets slowly over a twinkly ocean, your skin glowing from a day of vitamin sea is dripped in gold pendants, chains, pretty hoops and a silk slip. The evening has only just begun. Ivy & lula is a brand designed to take you there with its sexy, sophisticated and resort-luxe aesthetic. 


We offer fine, forever adornments made from sterling silver & luxurious dipped in 18 karat gold vermeil to last. We believe the woman wears the jewellery, not the other way around, and we encourage you to cultivate your look your way. 


Supporting and empowering homegrown business is important to us. Our designs are sustainably made-to-order in South Africa with our goddess range founded on local artisans using the ancient lost wax casting method. Our ethos is one of slow consumption with a minimised carbon footprint. Our packaging is thoughtfully designed to be environmentally conscious with no foam and no single-use plastic. Find out more about our Materials & Care and Sustainability & Ethics.


We value your feedback, please get in touch and let us know what you love, what you don't love, and share any designs you would like to see us make. Email info@ivyandlula.com.